This story is too good not to share!
A customer asked me how much it cost to make a custom wallet.... I answered him: $ 350
He said: Why so expensive for this job?
I asked: How much do you think it would cost you?
He answers me: $70-$80maximum... That's a pretty simple job right? !"
- For $80 I invite you to do it yourself.
- But.... I don't know how to.
- For $70 I'll teach you how to. So besides saving you $270, you'll get the knowledge for the next time you want to make one.
- It seemed right to him and he agreed.
- But to get started: you need tools and supplies: stamps, swivel knife, a piece of granite for your work station, dyes, finishes, etc...
- But I don't have all these items and I can't buy all of these for one job.
- Well then for another $100 more I'll rent my stuff to you so you can do it.
- Okay, he says.
- Okay! Tuesday I'll be waiting for you to start doing this work
- But I can't on Tuesday I only have time today.
- I'm sorry, but I'm only available Tuesday to teach you and lend you my stuff. Other days are busy with other customers.
- Okay! That means I'm going to have to sacrifice my Tuesday and give up my tasks.
- I forgot. To do your job yourself, you also have to pay for the nonproductive factors.
- That is? What is that?"
- Supplies, tax, shipping costs, creating the art, bureaucratics, insurance, fuel to get to me, etc.
- Oh no!... But to accomplish these tasks, I'm going to spend more money and waste a lot of time!
- I'll get you all the material you need. Just be here around 6 am so you can avoid any traffic jams.
- At 6??? AM?? Nope! Too early for me! I'm used to getting up later.
...
- You know, I've been thinking. Y 'all better get just do the job. I'd rather pay you the $350. If I had to, it wouldn't be perfect and it would cost me a lot more.
When you pay for a job, especially handcrafted, you pay not only for the material used, but also:
- Knowledge
- Experience
- Study
- Tools
- Services
- Time to go
- punctuality
- Accountability
- Professionalism
- Accuracy
- Guaranteed
- Patents
- Sacrifices
- Safety and security
- Payment of tax obligations
No one can disparage another person's work by judging prices.
Only by knowing all the elements necessary for the production of a certain work can you estimate the actual cost.
I am sharing this story to support my fellow craftsmen and entrepreneurs.
...and for all my customers that help keep this small business alive, thank you!
~Eric